Judson Vaughn

Co-Founder, CEO

Who I Am

Judson Vaughn is an impression management consultant, filmmaker, writer, and teacher. He’s the founder and CEO of First Impressions HQ and of JurisPerfect, a litigations skills company, where he designs trial strategies and is a client and witness-preparation specialist.

In the mid-1980s, Judson solved mankind’s biggest conundrum regarding relationships: He figured out how and why trust is granted or denied when strangers see each other for the first time.

Since 1993, he has been teaching people from all walks of life, exactly what they need to do with their bodies and faces to secure trust from strangers – in virtually any situation – in fractions of a second. [Is there any more valuable skill for a human to learn than how to secure trust in business and personal situations?]

When Judson was developing and testing his theories regarding trust, first impressions, and subconscious persuasion, there was no scientific evidence to support his discoveries. But today there is ample corroborating data within the field of Social Cognitive Neuroscience that confirm why the communication, presentation and relationship skills taught in our online courses are so effective.

For over forty years now, Judson has been creating and refining a precise system of verbal and nonverbal communication skills that enable those employing the skills he’s developed, to be perceived as trustworthy, honest, professional, confident, empathetic, enthusiastic and likable – all within six seconds. He calls his system, CommuniKata. The quintessence of CommuniKata can be reduced to two words: To Lead. The foundation of CommuniKata skills are The Six Elements of Instinctual Trust, a set of verbal and nonverbal skills that enable anyone to secure trust from anyone, in virtually any situation.

The Six Elements of Instinctual Trust have been taught live and in online courses, to C-Level executives, physicians, financial advisors, salespeople, managers and line employees who work for companies as diverse as AIG, American Express, Bank of America, Barclays Bank, BDO, Black & Decker, FSC Securities, George P. Johnson, Hilton Hotels, Holbrook Life, Interstate Hotels & Resorts, Invesco, Kaiser Permanente, Morgan Stanley, Merrill Lynch, Promethean World, Royal Alliance Associates, SagePoint Financial, State Farm, Turner, UBS, UPS, United Shore Financial Services, Van Michael Salon, Watershed Restaurant, West Communications, Windham Brannon, and Woodbury Financial. Judson has taught the same persuasive communication skills to top-tier trial lawyers and their clients and/or been engaged as a trial strategist and witness preparation specialist at firms such as: Adams & Reece; Bass Berry & Sims; Baker Donelson; Bondurant, Mixson & Elmore; Bradley Arant Boult Cummings; Dentons; Dinsmore & Shohl; Holland & Knight; HunterMaclean; Jones Day; King & Spalding; Lewis Roca Rothgerber Christie; Krevolin & Horst; Moore & Van Allen; Eversheds Sutherland; Smith Currie; Swift Currie; Troutman Sanders, Womble Carlyle, and others.

Charismatic leaders effortlessly direct people’s emotions and thus heavily influence their decisions. Judson has spent over four decades developing a precise formula of verbal and nonverbal skills that will enable anyone to do the same. He teaches precise, specific, objective, nonverbal skills of his creation, but he does not teach people how to read body language, because reading body language is the act of following others in order to guess what they are thinking and feeling. Judson teaches people (you) how to Write Body Language, which enables you to get others to follow you. He teaches people specific communication skills that enable them to effortlessly lead others – on subconscious levels – which is exactly what charismatic leaders do.


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